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“It's kind of fascinating that an almost 90-year-old company has totally digitally transformed itself — and Sogolytics was hugely instrumental in helping us complete that transition.”

Key Highlights
Omnichannel distribution expanded reach to a wider participation group
Improved reporting options reduced report prep from 13 hours to 1 hour
Platform flexibility enables agility as requirements shift

Archbright is an HR services provider based in Seattle. Founded in 1936, the company has become one of the oldest and most trusted resources for employers in the Pacific Northwest.

Archbright offers easy access to expert HR, Safety, and Legal advice through an affordable annual membership. Their primary mission is to help their client companies elevate workplace performance.


“For our team to produce survey reports for our clients, we were spending about 13 hours per assessment in the back office,” Joseph says. “It was important for us to have a platform that could reduce those 13 hours down to something a lot smaller.”

“So we moved to an open office concept, developed our own internal app, and started looking at innovative technologies we could use to reduce our own internal process time for certain tasks.”

One of Archbright’s most time-consuming internal processes concerned the employee engagement and employee satisfaction surveys they conducted for their clients.

“For our team to produce survey reports for our clients, we were spending about 13 hours per assessment in the back office,” Joseph says. “It was important for us to have a platform that could reduce that 13 hours down to something a lot smaller.”


Since Joseph was heading up Archbright’s research and development, he began investigating survey tools and feedback management platforms that could streamline their internal processes.

“At the time, we were producing physical survey results books, and we were even still doing paper surveys for some of our clients,” Joseph says. “And it just wasn’t realistic.”

As he compared the capabilities of competing survey platforms, Sogolytics stood out from the crowd.

“One of the things about Sogo that just got me super excited was the Omni report,” Joseph recalls. “I loved having that customizable canvas for creating reports and being able to simply send our clients a link to their reports.”

Decision made, Archbright adopted Sogolytics and found that it rapidly accelerated their reporting process —and came with several other fantastic use cases and advantages.


“We needed to set up health screenings, and our employment attorneys had a very clear understanding of the questions we could ask,” Joseph says. But nobody was using a platform to do these screenings, so we used Sogolytics to do it ourselves —and we gave it away to our clients for free.”

“By contrast, Qualtrics said you couldn't send a survey results link unless your client was a Qualtrics user themselves,” Joseph explains. “So that was hamstringing a lot of employer associations that we have.”

Many of Joseph’s colleagues – as well as some of Archbright’s clients – recognized the benefits of Sogolytics and gained confidence in its ability to analyze, interpret, and present results. Even those who were loyal to other platforms switched to Sogo and never looked back.

“My colleague Jenna came to me wanting access to Survey Monkey, and when I asked her why, she said, ‘Oh, it’s just amazing what it can do,’” Joseph remembers. “And I said, ‘Well, let’s see if you still feel that way after you get into Sogo.’ And after she’d used both, she had been completely converted over to Sogo.”

“We have a survey group, and since I do all of the research for all the other employer associations, they were asking me what platform I was using. So I showed them what Sogolytics can do, and most of them just went, ‘Oh… I think we should be using that platform, too – it just makes sense.’”

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