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VPFW + Sogolytics

“Our patients really love their doctors— we were getting such good survey feedback on all of our providers. And Sogolytics gave us a way to put that feedback out to the public, so that people looking for a new OB/GYN could see all of our great reviews.”

Virginia Physicians for Women

Virginia Physicians for Women is an OB/GYN practice with six locations in Richmond, Midlothian, Short Pump, and Prince George, Virginia. VPFW has nearly 40 expert providers and over 150 staff members who are committed to providing each patient with the best personalized care possible.

Their mission is to act as both partners and collaborators in guiding patients toward the treatment plans and preventive screenings that fit each individual’s unique lifestyle and medical needs.


“The amount of Google reviews we had received for each location was very low. That meant our star ratings were lower than they should have been because one or two negative reviews were not being balanced out by the high number of potential positive reviews we weren’t capturing. And we thought, ‘Well, we’re getting all of this positive feedback from our patient surveys, but then it doesn’t go anywhere.’”


In order to build up their online reputation, VPFW began looking into a program that would allow them to automatically invite survey participants who had submitted positive feedback to also write an online Google Review.

“If they left us good feedback on the survey, we could say, ‘Hey, thanks for your feedback, would you like to leave us a review?’” explains Katherine. “And we quickly found that we couldn’t do that through our previous software product.

Once VPFW began using Sogolytics, they quickly took advantage of the platform’s advanced features to automate their workflows and meet their goals in managing both patient experience and online reputation. In addition to using dynamic link redirects to encourage more online reviews for each location, they also leveraged automated distribution to efficiently email surveys to patients and pre-population to automatically fill in certain survey fields. This offered a faster and easier survey-taking experience for the patients who didn’t have to take time to fill in answers that we already had (like their email address, the location they visited or provider they saw) and could focus on leaving valuable feedback.

The Sogo platform also allowed VPFW to go beyond surveys and begin managing patient experience based on real-time data insights. With the power of segmentation and customizable reports, they were able to closely examine every touchpoint of the patient journey, and leverage patient feedback to improve processes and provider interactions at specific locations.


For example, VPFW used specific feedback about their front desk and check-in process to make it faster and more convenient for patients.

Sogo also makes it easy to share important data insights with key stakeholders. Dynamic report links allow decision-makers to stay informed of real-time developments—or analyze performance trends over a specific time period.

“One thing we really, really love is being able to generate reports that the CEO uses when he meets with the providers for their yearly reviews,” Jelisa says. “Those are very helpful when he’s conducting those annual assessments.”

“There are some really smart people working at Sogolytics, and they’ve helped us figure out the best ways to develop surveys and create the best user experience, so that we’re not taking up too much of the participants' time but still getting the information we want.”

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