the voice of customer

Exceed customer expectations with SogoCX, a comprehensive platform built to help you focus on the voice of the customer (VoC).

Why SogoCX
for Voice of Customer?

A voice of the customer program entails more than just collecting feedback. It’s an extensive customer experience approach that allows your business to closely monitor and analyze customer sentiment and—more importantly—put data at your fingertips so you can act quickly and proactively.

SogoCX gives you powerful voice of customer analytics tools and resources to help you connect with your customers, respond quickly to their needs and expectations, and make the right decisions to fuel business growth.

Create unforgettable experiences by
being customer-first, always

Go beyond NPS

It’s not always easy to know what the customers are thinking. With SogoCX, you can capture the voice of your customers and focus on what they are saying about you.

Listen and Learn

With SogoCX, you’ll be more in touch with your customers through multiple feedback channels, and that means better insight into your customers’ level of satisfaction, expectations, and feelings about your brand. With better information and powerful voice of the customer analytics tools, you’ll be able to take informed and incisive actions.

Put the focus where it needs to be

Metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) are all important, but only provide a snapshot of customer sentiment. SogoCX puts the power of a true VoC engine in your hands—with a comprehensive view into how your customers feel over time, at multiple touchpoints.

Be proactive, not reactive

With our voice of the customer platform SogoCX, you can monitor trends in customer feedback and gain perspective into how your customers perceive your company or products over time. Armed with this kind of information, your VoC program can anticipate problems before they occur.

Understand who your customers really are

How do you know who your customers are and what they want from your business? Listen to what they tell you. SogoCX helps you home in on customer expectations so you can better align your business with market demands—and that means more for your bottom line.

Take swift action

SogoCX helps you monitor customer feedback respond more quickly to potential issues. A quick response or resolution builds loyalty and keeps customers coming back for more.

SogoCX and VoC
the key to accelerated business growth



Collect feedback across multiple channels and touchpoints to truly hear the voice of the customer.


Measure improvement against benchmarks and turn complex data into easily digestible reports.


Take the next step—quickly follow up with customers to build loyalty and reduce churn.


SogoCX shifts your company’s VoC efforts into high gear, with extensive feedback collection options and insightful analysis that help you put customers first.

Learn How

What does the Voice of the Customer mean?

The Voice of the Customer (VoC) refers to the feedback provided by your customers regarding your product or services. Using voice of customer solutions, you can capture the preferences, aversions, and expectations of your customer — and gear your product or service toward those expectations. Capturing and understanding the voice of your customer allows you to engage more customers and build loyalty among them. But capturing the voice of your customer is only half of it — you must also analyze and understand what your customers are saying. How do you analyze the voice of the customer? That’s where SogoCX comes into play. It’s more than a simple voice of the customer platform! SogoCX breaks down feedback to unveil insights that help you take the best next step!

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