Market Research

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords, the cost per click (or conversion, or impression) increases, which translates into higher marketing costs for companies. But here’s the thing… you don’t need to rely on paid ads or other paid forms of marketing to promote your business. There are plenty of free or low-cost ways to market your business—and for new startups and companies who have limited resources to work with, these strategies can be a good way to get the word out. In this article, we outline six different free or low-cost methods of marketing a business. Read on to find out more! 1. Use social media Social media is an incredible tool for companies who want to grow their reach and brand awareness. Now, it’s important to pick the right platforms to focus on, and your choice depends on your target audience as well as your marketing goals. Obviously, TikTok and Instagram cater to a younger audience, and Facebook to an older one. Then there’s LinkedIn, which is great for companies in the B2B space. In terms of marketing goals, think about how each platform is typically used and whether that maps to your goals. For example, Instagram is all about curated, beautiful-looking images. If you […]