Customer Experience

Category Description

Sep 26, 2025

If Credit Unions Are So Fair, Why Don’t Young People Choose Them?

by Sarah Faiz

Millennials and Gen Z talk a lot about values. Fairness, ethics and community are supposed to matter more to them than to any generation before. On the surface, credit unions should be their ideal choice. They were built on these very principles. And yet, fewer than one in four young consumers call a credit union their primary financial institution. Why is that?  Sogolytics set out to explore this contradiction in a national survey. The results raise tough questions. Nearly half of Gen Z say they have heard of credit unions but still don’t really know how they work. Among Millennials, membership has slipped from almost one in three in 2023 to just over one in five today.    Gen Z Knows Credit Unions Exist but Doesn’t Understand Them  Source: Sogolytics, Credit Union Survey 2025    66% of Millennials and Gen Z claim they try to support brands aligned with their values, but only 35% believe their financial provider actually reflects those values. And while credit union members often report strong satisfaction with digital tools, outsiders still see them as outdated or “not modern.”    [Download full report]    So where does that leave the movement? The evidence suggests this is not about awareness anymore, young people know credit unions exist. What they are missing is clarity, relevance, and a sense of urgency. Unless credit unions can show how their values translate into real, everyday benefits and pair those values with simple, seamless digital access, the next generation may never look […]

Read More

6 min read

Customer Experience7 CX Challenges Franchises Face and How to Solve Them When you walk into a Burger King in India, you still expect the same delicious burger as you would in the United States. That’s the brilliance...

4 min read

Customer ExperienceFranchise Onboarding Feedback Tools That WorkQuick Summary Franchise operators face high employee turnover and inconsistent training are major challenges for franchise operators. Without early feedback, training issues go undetected and...

10 min read

Customer ExperienceBeyond Surveys: Implementing A Proactive CX Strategy With Sogolytics VoC EngineQuick Summary Traditional CX surveys are reactive and slow, leading to missed insights, low response rates, and impersonal interactions. A proactive CX strategy anticipates customer...

8 min read

Customer ExperienceOmni-Channel Journeys for Fitness IndustryCreating an omni-channel experience in fitness can make all the difference for your members. From increased satisfaction to enhanced loyalty and reduced churn, building an...

5 min read

Customer ExperienceK-12 Survey Tools for School EngagementThe process of asking questions and receiving feedback is simple yet valuable, but schools often overlook it. Through effective K-12 survey tools, you can capture...

9 min read

Customer ExperienceHow CX Platforms Build Member Trust in Credit UnionsEvery thing you need to know about this blog Credit unions rely on the trusting relationships they develop with their members to drive long-term growth...

2 min read

Customer ExperienceMental Health at Work: The Crisis Institutions Can’t IgnoreStress isn’t just seeping into the workplace—it’s flooding in. From political tension to financial strain, employees today are navigating more pressure than ever. And while...

8 min read

Customer ExperienceFrom Data to Delight: Leveraging AI for Personalized Customer ExperiencesWith online shopping, self-service kiosks in stores, and online chat support, the customer today can buy whatever they seek without leaving their home or talking...

8 min read

Customer ExperienceWhy Your Customers are Leaving – 2025 GuideA Guide to Understand Why Your Customers are Leaving What you’ll learn in this article: The common reasons why customers leave your business How a...

10 min read

Customer ExperienceTransforming Branch CX: How Banks Are Turning Human Moments into Loyalty and GrowthModern banks are enhancing the branch experience by connecting service quality to loyalty, satisfaction, and revenue growth. Learn data-backed strategies to elevate in-person banking, improve...

10 min read

Customer ExperienceBest CX Platform Picks for 2025Choosing the right CX platform requires a methodical evaluation, considering the pros and cons of reputable marketplace companies. One must consider aligning with vital CX...

8 min read

Customer Experience16 Simple Things to Say to Customers at Work (And Some You Shouldn’t)Why every word counts in customer service Customer service upholds brand loyalty and customer retention, sometimes when other touchpoints misfire. Your customers are extra sensitive...

11 min read

Customer ExperienceCustomer Journey Feedback Mapping: Stop Guessing, Start ListeningEvery stakeholder knows that customer retention has a profoundly positive impact on ROI. They also know that achieving and sustaining profits takes extensive research with...

12 min read

Customer ExperienceCustomer Dissatisfaction: How to Handle, Prevent, and Turn Unhappy Customers into AdvocatesWhat is customer dissatisfaction? If you’ve never been an unhappy customer, count yourself lucky. Customer dissatisfaction, sadly, is t’s brand buyers experiencing disruption of their...

13 min read

Customer ExperienceMastering Customer Acquisition: Proven Strategies, Costs, and Best PracticesEnterprises, SMBs, and start-ups share a common objective: business growth. Why? It aligns with acquiring new customers, adding revenue, and opening market segments. But you...
WEBINAR

00
Hours
00
Minutes
00
Seconds