About Sogolytics

Brandstanding: Why It’s Time to Check Yourself

Who cares about personal brand? No, really: When was the last time you gave your personal br...

Melissa Krut

November 10, 2022 | 7 MIN READ

Customer Experience

Are You Cashing In On Your Brand Equity?

From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...

LeTeisha Newton

September 28, 2022 | 7 MIN READ

Best Practices

Customer Experience

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit recor...

Jenn Goddu

September 15, 2022 | 5 MIN READ

About Sogolytics

Welcome to Sogolytics!

Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things u...

Melissa Krut

August 21, 2022 | 5 MIN READ

About Sogolytics

Selling a CX Solution Starts with Delivering Exceptional CX: An Interview with Director of Sales Ian Crowley

As we continue meeting people behind the Sogolytics brand, our next conversation is with our Di...

Sogolytics

June 16, 2022 | 5 MIN READ

Customer Experience

Market Research

Survey Types

Brand Identity: The What, Why, When, and How (With Examples!)

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand ...

Natasha Safronova

April 10, 2022 | 4 MIN READ

Best Practices

Customer Experience

Market Research

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...

Natasha Safronova

February 24, 2022 | 5 MIN READ

Best Practices

General

Market Research

Holiday Marketplace: Tradition, Innovation, and Getting It Right

"The holidays are here" is a phrase we hear a lot around this time of year, but it's fair to sa...

Melissa Krut

November 8, 2021 | 8 MIN READ

Best Practices

Designing a Survey: Fashion and Function

No matter how well you distribute your survey, if the survey is poorly designed you are not goi...

Adam Spencer

June 18, 2020 | 3 MIN READ