Best Practices

Customer Experience

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most diffi...

Cherie Foo

March 3, 2023 | 9 MIN READ

About Sogolytics

Brandstanding: Why It’s Time to Check Yourself

Who cares about personal brand? No, really: When was the last time you gave your personal br...

Melissa Krut

November 10, 2022 | 7 MIN READ

Best Practices

Customer Experience

Employee Engagement

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and visio...

LeTeisha Newton

September 24, 2022 | 7 MIN READ

Best Practices

Customer Experience

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit recor...

Jenn Goddu

September 15, 2022 | 5 MIN READ

About Sogolytics

Welcome to Sogolytics!

Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things u...

Melissa Krut

August 21, 2022 | 5 MIN READ

Best Practices

General

How Important is an Organization’s WHY?

Ever since Simon Sinek’s 2009 TED Talk went viral, “finding your WHY” has become extremel...

Jake Burgess

May 27, 2022 | 8 MIN READ

Best Practices

Customer Experience

Designing Accessible Experiences: Getting Started

Does your business cater to your entire audience? How thoughtful are your solutions and product...

Disha Sanghvi

May 27, 2022 | 6 MIN READ

Customer Experience

General

The Social Spread: Fake News and the Social Media Wildfire

In the age of digital communications, fast content is coming at us from all sides. So while you...

Gordon Polovin

April 12, 2022 | 6 MIN READ

Customer Experience

Market Research

Survey Types

Brand Identity: The What, Why, When, and How (With Examples!)

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand ...

Natasha Safronova

April 10, 2022 | 4 MIN READ