Best Practices

Customer Experience

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most diffi...

Cherie Foo

March 3, 2023 | 9 MIN READ

Customer Experience

Advantages of Conducting Customer Satisfaction Surveys

There's nothing more disruptive to a business than customer churn. Companies worldwide are losi...

Gordon Polovin

December 22, 2021 | 6 MIN READ

Customer Experience

Building an Effective CX Strategy

Customer experience (CX) is at the core of every company's ROI metrics. According to Forbes, US...

Gordon Polovin

December 15, 2021 | 7 MIN READ

Customer Experience

Four Customer Experience Best Practices That Create Brand Engagement

Modern marketing and sales enablement revolve around achieving the best customer experience in ...

Gordon Polovin

September 20, 2021 | 7 MIN READ

Customer Experience

The Importance of Trust in Consumer Behavior

Consumers value trust when selecting the brands they’ll purchase from. Trust may be intangibl...

Jenn Goddu

September 17, 2021 | 4 MIN READ

Best Practices

Customer Experience

Market Research

Building Customer Value to Sustain Company Profitability

Before we get into customer value, we should address the difference between a customer and a co...

Gordon Polovin

September 7, 2021 | 7 MIN READ

Customer Experience

Customer Loyalty Programs: A Crucial Part of ROI-centric Strategies

Let’s face it, when all is said and done, sales revenue is the lifeblood of your business. Wi...

Gordon Polovin

August 23, 2021 | 6 MIN READ

Customer Experience

The Importance of Omnichannel Consistency in Customer Experience

A customer experience that is consistent across all channels has been shown to lead to an incre...

Jake Burgess

August 16, 2021 | 6 MIN READ

Customer Experience

Can We Measure the ROI of Improved Customer Experience?

As many as half of CX leaders are not properly able to quantify the impact of customer experien...

Jake Burgess

July 30, 2021 | 4 MIN READ