Customer Experience

Employee Engagement

Why Focus on HR and Marketing Alignment?

There are so many stories out there about the importance of alignment between marketing and sal...

Natasha Safronova

August 3, 2021 | 3 MIN READ

Customer Experience

From First to Last: How to Improve Your Customer Experience

Want to improve your customer experience? Here’s how you can influence perceptions and take y...

Disha Sanghvi

July 24, 2021 | 4 MIN READ

Customer Experience

Market Research

Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies

Branding rests on a combination of marketing activities that build a personality or reputation....

Gordon Polovin

March 23, 2021 | 8 MIN READ

Customer Experience

Market Research

Survey Types

Why the Brand Awareness Survey is Becoming a Vital Tool in the Marketing Process

What is brand awareness, and why is it important?  Good branding is the art of connecting an ...

Gordon Polovin

July 28, 2020 | 8 MIN READ

Customer Experience

Market Research

The Impact of Branding: You’d Better Recognize

Any conversation about customer experience (CX) must include a discussion of brand power and wh...

Gordon Polovin

March 15, 2020 | 6 MIN READ