Best Practices

Consulting

Customer Experience

How to Choose the Right CX Consultant

The customer experience (CX) embraces a network of touchpoints (TPs) that customers follow from...

Gordon Polovin

March 15, 2023 | 10 MIN READ

Customer Experience

Customer Engagement Software vs. CRM

At a company forum the other day, the lecturer, when talking about customer engagement software...

Gordon Polovin

July 17, 2023 | 7 MIN READ

Best Practices

Financial Services

How Data Is Revolutionizing Banking CX

This article focuses on how banks and financial service institutions can create a more meaningf...

Gordon Polovin

January 30, 2023 | 9 MIN READ

Best Practices

Market Research

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you star...

Cherie Foo

January 10, 2023 | 7 MIN READ

Customer Experience

Market Research

5 Storytelling Examples Connecting Brand & Customer Journey

Your customers are exposed to branding everywhere. Storytelling is one way to connect your bran...

Jenn Goddu

September 20, 2022 | 5 MIN READ

Best Practices

Customer Experience

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit recor...

Jenn Goddu

September 15, 2022 | 5 MIN READ

Customer Experience

Real Estate

Realtor vs. Home Cash Buyer: Seller Experience Comparison

So, you're ready to sell your place? Definitely a big decision! Now that you've made this choic...

Gordon Polovin

September 15, 2022 | 12 MIN READ

Customer Experience

What Scary Movies Tell Us About CX

There are many people in the world who love a good scare, and there are plenty more people who ...

LeTeisha Newton

December 2, 2022 | 7 MIN READ

Customer Experience

Employee Engagement

How Do YOU Contribute to CX: Marketing Writer

In customer experience, marketing matters. Before we break that down, though, let's get one str...

LeTeisha Newton

March 26, 2022 | 4 MIN READ

Customer Experience

Why a Customer Success Management Program is Vital to Every Business

Over time, the pendulum has swung from "The customer is always right!" to a more nuanced unders...

Gordon Polovin

February 28, 2022 | 8 MIN READ