Customer Experience

How many different ways can you look at customer relationships?

Every business's goal is to develop an unshakeable customer relationship that defines the best ...

Gordon Polovin

May 6, 2021 | 6 MIN READ

Customer Experience

The 2020 Guide to Seasonal Delight Despite the Distance, Customer Edition

The holiday season is upon us. In 2020 that means kids aren’t supposed to hug mall Santas and...

Jenn Goddu

November 16, 2020 | 6 MIN READ

Customer Experience

How to Conduct a CX Audit to Improve Service Quality

Businesses that provide an excellent customer experience (CX) have better sales and brand l...

Richard Conn

November 13, 2020 | 8 MIN READ

Customer Experience

The Best Ways to Collect Customer Feedback

Why care? Organizations spend billions of dollars every year on digital technology apps that a...

Gordon Polovin

November 30, 2020 | 9 MIN READ

Customer Experience

How do customer touchpoints drive marketing strategies in a competitive environment?

What is a customer touchpoint? Imagine this—you leave by car from your home in Boca Raton. Y...

Gordon Polovin

October 18, 2020 | 9 MIN READ

Customer Experience

Survey Types

What is a customer experience program, and why is customer feedback tied to it so closely?

Sales enablement and marketing experts agree on one thing - aiming for flawless customer experi...

Gordon Polovin

May 24, 2021 | 7 MIN READ

Customer Experience

What is Customer Journey Mapping?

Customer journey mapping is the marketing activity that visually represents the customer or pro...

Gordon Polovin

July 31, 2020 | 10 MIN READ

Customer Experience

Digital Customer Experience Management – The Latest Sales Enablement Function

If anything is trending more than customer experience today, it's all things digital. It's no s...

Gordon Polovin

May 6, 2021 | 6 MIN READ

About Sogolytics

Customer Experience

Customer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service Feedback

What is the lifetime value of a customer? Marketing executives in businesses all over the USA ...

Gordon Polovin

June 26, 2020 | 6 MIN READ

Customer Experience

Improving B2B Customer Experience with Customer Journey Mapping

What is the Customer Experience in B2B markets and companies? B2B challenges frequently make t...

Gordon Polovin

July 5, 2020 | 9 MIN READ