Best Practices

Market Research

New Business – But First, Market Research

Starting a business? Take it from us—you should never commit to an idea without first doing m...

Cherie Foo

January 3, 2023 | 7 MIN READ

Best Practices

Market Research

Target Audience 101: Find Your Ideal Customers

Regardless of the type of business you’re running, it’s important to figure out who your ta...

Cherie Foo

January 2, 2023 | 7 MIN READ

Best Practices

Market Research

Product-Market Fit: Why it Really Matters

If you’re working on a business idea, or you’ve been talking to folks in the start-up space...

Cherie Foo

December 20, 2022 | 7 MIN READ

Best Practices

Market Research

How to Write a Market Research Analysis Report

How well do you know your market? The answer can have a huge impact on your business success. ...

Jenn Goddu

September 10, 2022 | 5 MIN READ

Best Practices

Consulting

Market Research

7 Market Research Pitfalls to Avoid

Getting to know your clients’ and potential customers’ preferences and buying patterns requ...

Jenn Goddu

December 2, 2022 | 4 MIN READ

Customer Experience

Market Research

Survey Types

Brand Identity: The What, Why, When, and How (With Examples!)

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand ...

Natasha Safronova

April 10, 2022 | 4 MIN READ

Customer Experience

Real Estate

Customer Experience Trends in a Hot Real Estate Market

The latest trends gathering fast traction and driving the markets to new highs have surprised e...

Gordon Polovin

December 23, 2022 | 9 MIN READ

About Sogolytics

Best Practices

Market Research

The Busy Marketer’s Glossary of Survey Terms

Have you been in a situation where somebody throws out a term or an acronym you don’t underst...

Natasha Safronova

November 9, 2021 | 7 MIN READ

Customer Experience

Market Research

Stratified Random Sampling: A Powerful Marketing Tool

Marketers aiming their brands at large segments need to find a common thread. What I mean is th...

Gordon Polovin

October 7, 2021 | 8 MIN READ

Customer Experience

Market Research

Reasons Not to Listen to Your Customers

In a world where the customer is at the heart of every business strategy, it feels counterintui...

Disha Sanghvi

September 28, 2021 | 4 MIN READ