Market Research

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentat...

Gordon Polovin

September 15, 2020 | 10 MIN READ

Market Research

Behavioral Segmentation: A Major Chapter in the Market Segmentation Story

Segmenting a market means developing the most vivid view possible of a particular customer oppo...

Gordon Polovin

September 10, 2020 | 8 MIN READ

Best Practices

Market Research

Geographic Segmentation: An Essential Element of Market Research Projects

The modern era has connected modern businesses to every corner of the world, including markets ...

Gordon Polovin

August 28, 2020 | 7 MIN READ

Customer Experience

Market Research

3 Tips on How to Use Surveys to Connect with Your Audience

It is no secret that for a business to be successful you need customers. Engaging with your cus...

Sacha Gragg

June 10, 2020 | 5 MIN READ

General

Market Research

Survey Types

Internal vs External Market Research: Is There a “Best” Approach?

Many companies would say that conducting research is a job for external experts -- people with ...

Jake Burgess

July 1, 2021 | 6 MIN READ

Best Practices

Order Up: Sequence and Bias

How great is it to be first? First dibs, prime cut, gold medal, world record, corner office -- ...

Melissa Krut

September 24, 2019 | 3 MIN READ

Best Practices

Customer Experience

Watermelon Day? Know Your Audience!

Did you know it’s National Watermelon Day? […] Yeah, I thought that might be the case...

Melissa Krut

September 25, 2019 | 3 MIN READ

About Sogolytics

Customer Experience

General

K-12/Higher Education

Professional Development

Be the Listener-in-Chief

New survey technology for market research helps business leaders listen to their customers and ...

Sogolytics

April 11, 2022 | 4 MIN READ