Best Practices

Feature Focus

Vax, Masks, and The Space Between: Studying Behavior, Perception, and Analysis

If it's news to you, I'm sorry to have to be the one to tell you: Some people collect data with...

Melissa Krut

July 13, 2021 | 6 MIN READ

Customer Experience

Survey Types

How to Survey Your Target Audience’s User Experience

Continuing our previous post, "4 User Experience Questions to Include in Your Survey," what que...

Kathy Edens

May 21, 2021 | 5 MIN READ

About Sogolytics

Feature Focus

Score More: Net Intent

Hot on the heels of Score More: Weighted Scores, this entry is all about Net Intent. Net Int...

Kendall Place

April 19, 2021 | 3 MIN READ

Best Practices

General

How to Analyze Survey Data

So you've conducted surveys and followed all the rules. The questions were good, and the respon...

Gordon Polovin

February 1, 2021 | 8 MIN READ

Customer Experience

The Ultimate Guide to Customer Segmentation 

While customer experience, the customer journey, and customer touchpoints are all critical data...

Gordon Polovin

November 19, 2020 | 7 MIN READ

About Sogolytics

Market Research

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Breaking down your data to make the most of every slice? Our series on segmentation continues! ...

Gordon Polovin

September 12, 2020 | 8 MIN READ

Market Research

Behavioral Segmentation: A Major Chapter in the Market Segmentation Story

Segmenting a market means developing the most vivid view possible of a particular customer oppo...

Gordon Polovin

September 10, 2020 | 8 MIN READ

Market Research

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...

Gordon Polovin

September 4, 2020 | 9 MIN READ

Market Research

Demographic Segmentation – A Vital Cog in Every Marketing Research Wheel

The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks,...

Gordon Polovin

September 2, 2020 | 9 MIN READ

Best Practices

Market Research

Geographic Segmentation: An Essential Element of Market Research Projects

The modern era has connected modern businesses to every corner of the world, including markets ...

Gordon Polovin

August 28, 2020 | 7 MIN READ