Customer Experience

Using Technology to Improve CX—Without Losing the Human Touch

In the world of customer experience, a neutral interaction is worth as little as a negative one...

Jake Burgess

March 11, 2021 | 6 MIN READ

Customer Experience

Market Research

Making Marketing Memorable: How to Create Impactful Brand Strategies

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...

Disha Sanghvi

March 9, 2021 | 5 MIN READ

Customer Experience

Market Research

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that busines...

Gordon Polovin

March 4, 2021 | 7 MIN READ

Customer Experience

Market Research

B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy

B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...

Gordon Polovin

March 1, 2021 | 7 MIN READ

Customer Experience

Why Video Customer Service Will Boom in 2021

A lot has changed over the past year, not least the ways in which we communicate. Since the ...

Chris Thomas

February 23, 2021 | 4 MIN READ

Customer Experience

Financial Services

Giving Credit Unions the Credit: 3 CX Lessons for the Digital World

Wondering how to inspire customer loyalty and create brand champions? Take a page from credit u...

Disha Sanghvi

February 10, 2021 | 4 MIN READ

Customer Experience

Market Research

Website Feedback: The Omnipresent Nudge of Modern Marketing

What is website feedback? Website feedback -- a subset of customer feedback -- relates to obta...

Gordon Polovin

December 2, 2022 | 9 MIN READ

Customer Experience

Market Research

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...

Gordon Polovin

December 2, 2022 | 8 MIN READ

Customer Experience

Market Research

Harnessing Brand Image to Gain a Competitive Advantage

The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...

Gordon Polovin

December 2, 2022 | 7 MIN READ

Customer Experience

Market Research

Skyrocket your online business with these types of marketing collateral

Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...

Gordon Polovin

December 22, 2022 | 5 MIN READ