Best Practices

Customer Experience

Market Research

Retail

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that pr...

Cherie Foo

January 11, 2023 | 6 MIN READ

Best Practices

Market Research

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you star...

Cherie Foo

January 10, 2023 | 7 MIN READ

Best Practices

Customer Experience

Employee Engagement

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and visio...

LeTeisha Newton

September 24, 2022 | 7 MIN READ

Best Practices

Customer Experience

Market Research

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...

Natasha Safronova

February 24, 2022 | 5 MIN READ

Customer Experience

Employee Engagement

Why Focus on HR and Marketing Alignment?

There are so many stories out there about the importance of alignment between marketing and sal...

Natasha Safronova

August 3, 2021 | 3 MIN READ

Market Research

Survey Types

How Important Is Research Design To Your Marketing Strategy?

A company CEO believes strongly that his reinsurance company can successfully enter the auto ma...

Gordon Polovin

July 13, 2021 | 6 MIN READ